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  • Denise Cassidy Wood

A letter to my faithful readers..

To my faithful readers....

Many of you may have already read this in my recent newsletter, but I felt I should share it to my blog as well. Thanks for reading and I look forward to growing, with you, as an artist and entrepreneur.



I don’t often share too much about my personal life. I still have the old school thought that my business and personal life should remain separate. That religion and politics are subjects to avoid in the business world. That my job is to listen to YOU, hear you, understand you and adapt to you, the customer. I was raised with a very strong work ethic and that the customer is always right. While I still agree with these “rules” and have a tendency to stick to these principles, I realize that we are in different times. With all the social media platforms, and constant advertising, we often begin to overlook content that appears repetitive, impersonal, pushy or too “salesy”.

Small businesses, and artists in particular, are forced to be masters not only of their craft, but masters of creating exciting, impactful and engage-able content on our websites and social media platforms as well as employing business savvy strategies to not only increase our reach, but earn enough money to keep food on our tables and art supplies in our studios….all while trying to squeeze in time to create. And now with the new limitations due to Covid, we are relying on social media even more and learning how to share our art in a whole new way. Not to mention managing our personal lives along the way.

That being said, I have been doing some research into the best strategies to engage on social media for my art business. There seems to be a need from consumers to be able to truly “get to know” the artist behind the creations. This means that I need to make some changes to how I interact with you. I need to “show my face” more, share more “behind the scenes” content and engage with you on a more personal level.

Let me be honest….this scares me to death! I really have no issues with face to face conversations. In fact, I quite enjoy chatting with my customers and fellow art lovers. BUT, talking to a camera?? It’s just so unnatural for me. I have learned to pick up on body language and emotional cues to help guide conversations. So, staring at a camera (or my awkward and uncomfortable image on the screen) only makes me MORE awkward and uncomfortable.

Like they say, “no pain, no gain”. I am up for the challenge! Moving forward, you will see a more personal side to my business. I will let you in on the successes AND the failures, the interesting and not-so-interesting aspects of this business, more process and product info, more about my WHY and HOW, more about me (however, I still stand firm on my no politics rule). Don’t worry, those of you who still enjoy clean simple content in my newsletters will not be disappointed. But, for those of you who want to see me stumble ahead with this new strategy, please follow my social media platforms and website blog posts (I promise to try to keep up with it).

Facebook and Instagram: @denisecassidywoodart

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In closing, I would like to humbly ask for your help. What would you like to see from me? What content have I been missing? What have you enjoyed so far? In addition, if you are following me on social media, please post an occasional comment to let me know how I am doing or if you simply like what I shared. And, as always, would you please share my art or information with anyone who may be interested. Now more than ever, I am relying on my followers to help me reach new art lovers!

With sincere gratitude for your support and encouragement,

Denise & Noodles "the studio cat"

I don’t often share too much about my personal life. I still have the old school thought that my business and personal life should remain separate. That religion and politics are subjects to

avoid in the business world. That my job is to listen to YOU, hear you, understand you and a

dapt to you, the customer. I was raised with a very strong work ethic and that the customer is always right. While I still agree with these “rules” and have a tendency to stick to these principles, I realize that we are in different times. With all the social media platforms, and constant advertising, we often begin to overlook content that appears repetitive, impersonal, or too “salesy”. Small businesses, and artists in particular, are forced to be masters not only of their craft, but masters of creating exciting, impactful and engage-able content on our websites and social media platforms as well as employing business savvy strategies to not only increase our reach, but earn enough money to keep food on our tables and art supplies in our studios….all while trying to squeeze in time to create. And now with the new limitations due to Covid, we are relying on social media even more and learning how to share our art in a whole new way. Not to mention managing our personal lives along the way. That being said, I have been doing some research into the best strategies to engage on social media for my art business. There seems to be a need from consumers to be able to truly “get to know” the artist behind the creations.  This means that I need to make some changes to how I interact with you. I need to “show my face” more, share more “behind the scenes” content and engage with you on a more personal level. Let me be honest….this scares me to death! I really have no issues with face to face conversations. In fact, I quite enjoy chatting with my customers and fellow art lovers.  BUT, talking to a camera?? It’s just so unnatural for me. I have learned to pick up on body language and emotional cues to help guide conversations. So, staring at a camera (or my awkward and uncomfortable image on the screen) only makes me MORE awkward and uncomfortable. Like they say, “no pain, no gain”, so I am up for the challenge! Moving forward, you will see a more personal side to my business. I will let you in on the successes AND the failures, the interesting and not-so-interesting aspects of this business, more process and product info, more about my WHY and HOW, more about me. Don’t worry, those of you who still enjoy clean simple content in my newsletters will not be disappointed. But, for those of you who want to see me stumble ahead with this new strategy, please follow my social media platforms and website blog posts (I promise to try to keep up with it). In closing, I would like to humbly ask for your help. What would you like to see from me? What content have I been missing? What have you enjoyed so far? In addition, if you are following me on social media, please post an occasional comment to let me know how I am doing or if you simply like what I shared. And, as always, would you please share my art or information with anyone who may be interested? Now more than ever, I am relying on my followers to help me reach new art lovers! With sincere gratitude for your support and encouragement, Denise

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